Market Research Analysts and Marketing Specialists Salary
Salary data across 60 metro areas in the US & CanadaUSD & CAD
Search Jobs on IndeedAvg Median Salary
$74,567
Highest Paying City
San Jose
$106,000
Cities Tracked
60
What Do Market Research Analysts and Marketing Specialists Do?
Market Research Analysts and Marketing Specialists support organizational operations by analyzing financial data, managing business processes, and ensuring compliance with regulations. Their analytical skills help organizations make informed decisions and operate efficiently.
Most work in office environments with standard business hours. Some positions may require travel for audits, client meetings, or conferences.
Key Skills for Market Research Analysts and Marketing Specialists
CommunicationProblem SolvingAttention to DetailProject ManagementResearchRegulatory Compliance
Education Requirements
Bachelor's degree in business, finance, accounting, or a related field
A bachelor's degree is the minimum requirement for most positions. Professional certifications such as CPA, CFA, or PMP can significantly enhance career prospects and earning potential.
Career Outlook
Employment is expected to grow faster than average as organizations increasingly rely on data analysis and financial planning to guide business decisions.
How to Increase Your Market Research Analysts and Marketing Specialists Salary
- 1.Learn business intelligence tools like Tableau or Power BI
- 2.Build expertise in regulatory compliance and risk management
- 3.Pursue a master's degree in business, finance, or analytics
- 4.Develop strong presentation and communication skills
- 5.Stay current with changes in financial regulations and standards
Market Research Analysts and Marketing Specialists Salary by City
| City | Median | Average | Range (10th-90th) | Currency | |
|---|---|---|---|---|---|
| San Jose, CA | $106,000 | $109,000 | $58,000 - $142,000 | USD | Apply |
| San Francisco, CA | $103,000 | $109,000 | $57,000 - $138,000 | USD | Apply |
| Seattle, WA | $97,000 | $103,000 | $58,000 - $126,000 | USD | Apply |
| New York, NY | $93,000 | $100,000 | $56,000 - $121,000 | USD | Apply |
| Washington DC, DC | $92,000 | $97,000 | $55,000 - $120,000 | USD | Apply |
| Boston, MA | $91,000 | $97,000 | $55,000 - $118,000 | USD | Apply |
| Los Angeles, CA | $89,000 | $92,000 | $53,000 - $116,000 | USD | Apply |
| San Diego, CA | $87,000 | $97,000 | $52,000 - $113,000 | USD | Apply |
| Sacramento, CA | $83,000 | $85,000 | $50,000 - $108,000 | USD | Apply |
| Honolulu, HI | $83,000 | $85,000 | $50,000 - $108,000 | USD | Apply |
| Baltimore, MD | $82,000 | $88,000 | $49,000 - $107,000 | USD | Apply |
| Chicago, IL | $81,000 | $86,000 | $49,000 - $105,000 | USD | Apply |
| Denver, CO | $81,000 | $91,000 | $49,000 - $105,000 | USD | Apply |
| Portland, OR | $81,000 | $88,000 | $49,000 - $105,000 | USD | Apply |
| Anchorage, AK | $81,000 | $88,000 | $49,000 - $105,000 | USD | Apply |
| Austin, TX | $80,000 | $88,000 | $48,000 - $104,000 | USD | Apply |
| Philadelphia, PA | $79,000 | $81,000 | $47,000 - $103,000 | USD | Apply |
| Minneapolis, MN | $79,000 | $84,000 | $47,000 - $103,000 | USD | Apply |
| Atlanta, GA | $78,000 | $82,000 | $47,000 - $101,000 | USD | Apply |
| Hartford, CT | $78,000 | $80,000 | $47,000 - $101,000 | USD | Apply |
| Dallas, TX | $77,000 | $79,000 | $46,000 - $100,000 | USD | Apply |
| Raleigh, NC | $76,000 | $83,000 | $46,000 - $99,000 | USD | Apply |
| Salt Lake City, UT | $76,000 | $78,000 | $46,000 - $99,000 | USD | Apply |
| Charlotte, NC | $75,000 | $80,000 | $45,000 - $98,000 | USD | Apply |
| Houston, TX | $74,000 | $76,000 | $44,000 - $96,000 | USD | Apply |
| Nashville, TN | $74,000 | $81,000 | $44,000 - $96,000 | USD | Apply |
| Kansas City, MO | $74,000 | $76,000 | $44,000 - $96,000 | USD | Apply |
| Milwaukee, WI | $74,000 | $77,000 | $44,000 - $96,000 | USD | Apply |
| Richmond, VA | $74,000 | $80,000 | $44,000 - $96,000 | USD | Apply |
| Miami, FL | $73,000 | $78,000 | $44,000 - $95,000 | USD | Apply |
| Phoenix, AZ | $73,000 | $78,000 | $44,000 - $95,000 | USD | Apply |
| Pittsburgh, PA | $73,000 | $76,000 | $44,000 - $95,000 | USD | Apply |
| Detroit, MI | $72,000 | $80,000 | $43,000 - $94,000 | USD | Apply |
| Columbus, OH | $72,000 | $78,000 | $43,000 - $94,000 | USD | Apply |
| Indianapolis, IN | $72,000 | $77,000 | $43,000 - $94,000 | USD | Apply |
| Las Vegas, NV | $71,000 | $74,000 | $43,000 - $92,000 | USD | Apply |
| St. Louis, MO | $71,000 | $74,000 | $43,000 - $92,000 | USD | Apply |
| Orlando, FL | $69,000 | $71,000 | $45,000 - $87,000 | USD | Apply |
| San Antonio, TX | $69,000 | $75,000 | $45,000 - $87,000 | USD | Apply |
| Cleveland, OH | $69,000 | $73,000 | $45,000 - $87,000 | USD | Apply |
| Cincinnati, OH | $69,000 | $72,000 | $45,000 - $87,000 | USD | Apply |
| New Orleans, LA | $69,000 | $73,000 | $45,000 - $87,000 | USD | Apply |
| Jacksonville, FL | $68,000 | $74,000 | $44,000 - $86,000 | USD | Apply |
| Oklahoma City, OK | $68,000 | $74,000 | $44,000 - $86,000 | USD | Apply |
| Louisville, KY | $68,000 | $71,000 | $44,000 - $86,000 | USD | Apply |
| Buffalo, NY | $68,000 | $72,000 | $44,000 - $86,000 | USD | Apply |
| Birmingham, AL | $68,000 | $74,000 | $44,000 - $86,000 | USD | Apply |
| Toronto, ON | $68,000 | $74,000 | $44,000 - $86,000 | CAD | Apply |
| Vancouver, BC | $68,000 | $70,000 | $44,000 - $86,000 | CAD | Apply |
| Calgary, AB | $68,000 | $74,000 | $44,000 - $86,000 | CAD | Apply |
| Tampa, FL | $67,000 | $73,000 | $44,000 - $85,000 | USD | Apply |
| Memphis, TN | $67,000 | $74,000 | $44,000 - $85,000 | USD | Apply |
| Tucson, AZ | $66,000 | $70,000 | $43,000 - $83,000 | USD | Apply |
| Ottawa, ON | $66,000 | $71,000 | $43,000 - $83,000 | CAD | Apply |
| Edmonton, AB | $64,000 | $67,000 | $42,000 - $81,000 | CAD | Apply |
| Montreal, QC | $59,000 | $64,000 | $38,000 - $74,000 | CAD | Apply |
| Hamilton, ON | $58,000 | $60,000 | $38,000 - $73,000 | CAD | Apply |
| Winnipeg, MB | $55,000 | $59,000 | $36,000 - $69,000 | CAD | Apply |
| Halifax, NS | $55,000 | $59,000 | $36,000 - $69,000 | CAD | Apply |
| Quebec City, QC | $53,000 | $56,000 | $34,000 - $67,000 | CAD | Apply |